Kid's Concept


Kid’s Concept was founded in 2007 with a passion for creating products with the intent that ”children should be children”. To help simplify life around children and give them the opportunity for a safe and playful childhood, to spread joy and encourage more play for all children.

 All their products are original designs with a focus on function and attraction.

Quality, safety, and responsibility are the most important guidelines for all involved, naturally along with an environmental commitment. They make strict demands on their toys and in their work they always put the children’s safety first. Interior details and toys must be safe, sturdy and secure to play with. They are made to be inherited from big sisters to little brothers and onto the next generation.


Kid’s Concept is a well-known brand among parents of toddlers and nowadays their products are sold in many countries in Europe, online and in physical stores. The European market is reached via distributors in Germany, Poland, Benelux, Greece, Spain, Iceland, Australia, and Slovenia. Self-designed product lines simplify the store´s work by offering complete concepts for a coordinated and attractive children’s section in the store or online. The unique design and the cohesive series are definitely their keys to success. 




Baby Walker Blue Quick View

Baby Walker Blue

Dhs. 350.00 AED

Baby Walker- Dark Apricot Quick View

Baby Walker- Dark Apricot

Dhs. 350.00 AED

Baking Set Quick View

Baking Set

Dhs. 210.00 AED

Car track black-natural Quick View

Car track black-natural

Dhs. 220.00 AED

Car track pink Quick View

Car track pink

Dhs. 155.00 AED

Cash Register Quick View

Cash Register

Dhs. 210.00 AED

Coffee Maker Quick View

Coffee Maker

Dhs. 265.00 AED

Ice cream with rack Quick View

Ice cream with rack

Dhs. 235.00 AED

Mini Drum Quick View

Mini Drum

Dhs. 130.00 AED